Work With Sparkco

Really good questions

Choosing a partner to work on your most important asset is a big decision. That’s why we’ve put together this FAQ to answer the questions we hear most often. Our goal, both here and throughout our website, is to take guesswork out of the process and help you feel confident that partnering with Sparkco is the right choice.

What is like to work with Sparkco?

Working with us feels like partnering with a trusted advisor who's invested in your success. You won't find us dealing in bloated decks and fancy jargon that only gets in the way of meaningful work. Instead, you'll get substantive and creative work backed by two decades of hands-on experience.

Here is what you can expect:

Down-to-earth professionals free of pride and ego
A methodical approach that instills confidence
Clear milestones and regular check-ins to keep you engaged

What makes a great fit client?

We'll be spending quite a bit of time together over the next few months, so the first thing we look for is mutual chemistry and rapport. You are engaged, respectful of our time, and pleasant to work with. This isn't ranked in any particular order—because having all three makes for the best collaboration.

You should be excited about branding and strategy and believe this journey is a worthwhile investment in your future growth.

Do you have expertise in my industry?

While deep industry knowledge can help in other kinds of consulting roles, this kind of groupthink often leads to playing it safe and following the crowd. That's exactly what you don't want in a rebrand.

Our experience across different industries bring fresh thinking. We combine proven ideas from various sectors with an outsider's perspective to help you stand out, not blend in.

Financial services
Banking
Insurance
B2B technology
SaaS
E-commerce
Entertainment
Wine and spirits
Pharmaceuticals
Travel and leisure
Fashion
Food and restaurants
Pharmaceuticals

What sets Sparkco apart?

Many providers focus mainly on surface-level aesthetics or push you to spend more on ads. Others skip strategy altogether, making arbitrary changes to your identity that risk doing more harm than good.

What sets us apart is that we specialize our disciplined approach to rebrands—which means our focus isn't just on aesthetics but on diagnosing the underlying issues and fixing it up the right way. Every decision is aligned to strategy to help your brand emerge from this exercise stronger than before.

Why should I invest in a rebrand?

An investable asset will only appreciate in value when you put in the time and resources to develop it—that is what a brand is.

A rebrand with Sparkco is an investment that nurtures an invisible, but powerful halo effect that impacts culture and amplifies the effectiveness of everything your business does. The results are measurable across marketing efforts, profit margins, talent recruitment, team morale, and customer loyalty.

This universal growth in overall brand equity means your returns will significantly outweigh your investment with us.

Do you do web design?

Absolutely! Who better to lead the design of your new website than the team that did you rebrand?

Developing websites is in our Revitalize engagement tier.

Do you work with startups?

Our mission is to help growing businesses ready to scale up to the next stage, so we rarely work with startups that have yet to launch.

However, if you're an ambitious founder committed to investing in a strong brand foundation from day one, let's talk. If we're not the right fit, we'll happily connect you with one of our trusted partners.

Can I see your past work?

Our team has won awards for creativity, but we believe that what matters most in rebranding is the strategic thinking behind the transformation and the bottom line results it delivers. Flashy portfolios can be a mirage—distorting style over substance.

We're happy to share relevant examples that align with your industry and goals. Just let us know what you're looking for.

Why's there a dog?

That’s Sparkle, our Chairdog.

When she’s not napping, she keeps a watchful eye on us to ensure we’re being extra gooood at our work. Her supervision earns her plenty of rubs and treats.

You can get to know Sparkle better over at her digital playground.

Do you have a price list?

Having been on the client side, we understand the need for cost transparency and right sizing the budget. Our Recalibrate and Reimagine plans start with base investment figures to help set expectations.

Your final investment will be tailored to your specific needs and scope, allowing flexibility in adjusting to your goals and budget.

What are your billing and payment policies?

We require an initial payment of 50% of the budget to begin work, with the remainder divided into monthly installments.

We choose to keep Sparkco boutique and independent to ensure quality over quantity. Senior people do the work and our fees reflect this value. Our model simply does not support net-terms beyond what we've stated.

Sense a spark?

Provocative by design

Next Steps

1. Tell us about you

2. Schedule a hello

3. Proposal

Do you have a strong brand?

Really good questions