Ambition alone is not enough
We help ordinary businesses become remarkable brands
Are you prepared for economic uncertainty? Take our free quiz to find out
Sparkco is a strategy + brand shop that specializes in unlocking the full potential of underdog companies trapped behind small business thinking.
We know you're eager to grow, but when sales slow, leads dry up, or your socials aren't seen, you fall back to the usual playbook – things like expensive ads, revamping the website, posting more content, or discounting your prices.
These actions might feel productive, but they can be a costly distraction. If you're constantly treating symptoms and not addressing the root cause, all that effort is just hustling without actual progress.
Hard work without strategy is just busyness.
If you're an aspiring company struggling to breakthrough, it’s not because your product or service is inherently poor – it is because you're poorly positioned as just another generic choice in a crowded market.
The adage “follow best practices” sounds sensible, but this safety in sameness convention is why so many businesses slide into irrelevance and commodification without even realizing why. In today’s fierce fight for attention, if what you sell isn’t uniquely different, you’re virtually invisible.
Find a new path to discovering your “onlyness”
If you are still asking, "Why isn't my marketing working?" It's time to ask deeper more fundamental questions.
A 'plan' and a 'strategy' are often used interchangeably and not knowing the difference leads to costly missteps.
Ironically, it is those most ambitious, most eager for growth, that rush into the how of sales and marketing without first figuring out the what and why of strategy. Without having a strategy to define how you stand out and differentiate, your tactical plans can have you chasing goals and metrics aimlessly and you end up in a place you never intended.
Strategy gets you to see things differently, so you can profit more by doing things differently.
"Pete's strategic guidance helped us reach millions of visitors quickly. His versatile expertise across strategy, marketing, and creative verticals makes him an invaluable resource and partner to any growing company."
Jennie H CEO
SocialBliss
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As a former founder and small business CEO, he understands the challenges facing growing businesses and smaller brands looking to scale. Combined with his top-tier strategy, branding and creative expertise, these focused sessions can help you see things differently, get unstuck, and find a clear path forward.
Ideal for pressing challenges that need attention or when you want a sounding board to bounce off your ideas.
** Was the satire obvious? Despite the common narrative the best innovations in business aren't found in logic, data, and metrics. Breakthroughs happen at the intersection of bold creativity, entrepreneurial risk, and human intuition.
Let's shine a spotlight on your blind spots
We created this self-assessment quiz to help founders gauge their business's health and get tailored advice. It's a comprehensive analysis across five core categories that define strong, resilient brands – strategy, identity, systems, execution, and readiness. In less time than brewing a cup of coffee, you'll gain valuable insights into your strengths and vulnerabilities.
