Sparkco's logomark

Mavericks with business acumen

Driving commerce with creativity is our superpower

Why us?

Most organizations are too close to their business and lack the expertise to successfully lead a rebrand. What you need is a fresh perspective and a partner who can guide you through uncertainty and towards clarity.

We've generated hundreds of millions in value for brands big and small. But what truly drives us is our passion for helping those ambitious enough to take the leap to go from 'good enough' to great.

What drives us to do this?

Values that guides us

Cultivate deep
curiosity
Being curious means asking that extra question that leads to better answers. Never accepting the obvious is how we get breakthrough ideas to happen.
Champion elegant
simplicity
Making things complicated is easy. Turning complexity into simplicity is much harder, but worth it. Clarity is how ideas become powerful and real change happens.
Risk taking
can be safe
Playing it safe rarely leads to exceptional results. Innovation doesn't happen by following convention. We believe in taking smart risk and making bold decisions.
No malice
‍honesty
The best advisors will tell you what you need to know, not feeding what you want to hear. Successful partnerships thrive on open and candid dialogue.

The spark generators

Pete Huang
Founder, Strategist
Ka Lok Tse
Creative
Sparkle
Chairdog
tennis balltennis's bouncing path

Pardon the name drop

Tap into our blue-chip experience

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ING logo
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Branding in the Digital Age:

Six way to become a brand people love
Six days. Six videos. Plus the complete ebook on day seven.