About Sparkco

Why us?

Most organizations are too close to their business and lack the expertise to successfully lead a rebrand. What you need is a fresh perspective and a partner who can guide you through uncertainty and towards clarity.

We've generated hundreds of millions in value for brands big and small. But what truly drives us is our passion for helping those ambitious enough to take the leap to go from 'good enough' to great.

What drives us to do this?

Values that guides us

Cultivate deep
curiosity

Being curious means asking the extra question that leads to better answers. Never accepting the obvious is how we uncover breakthrough ideas.

Champion elegant
simplicity

Drawing up a complicated idea is easy. Turning complexity into simplicity is hard. Clarity filters out distractions and leads to better decisions and results.

Rationally
Irrational

Playing it safe rarely leads to exceptional results. Innovation can never happen by following the crowd. We believe in taking smart risk and being bold.

No malice
‍honesty

The best advisors will tell you what you need to know, not feeding what you want to hear. Successful partnerships thrive on open and candid dialogue.