Sparkco's logomark

Your blueprint
for renewal

Say bye to the old and hello to the ooh

Similar yet distinctly different

Design a brand from scratch and rebranding a business are different challenges that require a different level of strategic intensity and creative approach.

While many claim to do both, Sparkco focuses solely on rebrands.

We follow a proven framework that we've developed from two-decades of learned experience. Our rebranding is a methodical and layered process that looks at what has has worked, what must change and evolving strategy, design and execution to forge a new confident path forward.

Phase one:

Clarifying Strategy

Most businesses think they have a strategy when what they actually have are a list of tactics.

Strategy is more than planning, it simplifies and cuts through complexity to define a path to winning in the marketplace on terms that you get to decide. This decision will serve as the bedrock foundation that directs everything else that follows.

Phase two:

Purposeful Redesign

With a clear strategy to guide our creative direction, we can now craft an identity that is unmistakably you.

This means designing a distinct personality, memorable assets, and magnetic charm that resonate long after the first impression. A modern digital brand guide will then serve as a dynamic platform to empower collaboration and continuous evolution.

Phase three:

Brand Reactivation

Building brand awareness takes time, but when done right, the impact is transformative.

Storytelling is how we activate the emotional bond and memories people associate with your offering. This is how strong brands gain purchase consideration, elevate performance, and unlock accelerated growth by attracting a wider audience that shares in its values.

Phase four:

Continuous evolution

Keeping a brand strong requires ongoing effort. Without the right process in place, brands risk going back to losing relevance again.

Having an agile brand gives you a critical edge over competitors that are slow to evolve. You'll adapt faster, seize opportunities, and consistently stay one step ahead.

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Branding in the Digital Age:

Six way to become a brand people love
Six days. Six videos. Plus the complete ebook on day seven.