Reimagine✦ Where creativity find its purpose
Designed with precision and intent Reimagine is where the brand's core personality takes shape. Our formula for creating iconic identities is to allow the strategy to inform and inspire the creative. This allows us to hone in the right mix of personality and characteristics that customers will remember you for.
Think big and plan small To achieve big dreams and aspirations requires meticulous planning and execution
Strategy + Identity Here's what we'll do and deliver The deliverables of Recalibrate is included in this package. Because strategy informs every aspect of design, we will need to nail down the new positioning before transitioning to identity work.
02. Visual and sensory identity
We will start with vision boards to collaborate and hone in on the look and feel. We'll then workshop elements like the visual, audible, and tactile touch points to craft a identity that is uniquely yours. Optionally, we also explore applications in digital/mobile UX, motion, video intro/outros, animation, sound, and music.
Visuals are what people initially gravitate towards, but without a unique voice and tone to pair it with, your new brand identity is only half complete. We will create a common vocabulary, essential messages, and distinctive phrases so that they become an iconic characteristic of the brand.
Merely publishing a brand guidelines doesn't mean they will be used properly or applied consistently. Traditional PDF static guidelines are an inadequate to meet the demands of today's fast paced market. By transitioning to a digital online portal, we can improve accessibility, engage in education, allow for collaboration, and make easy updates and expansions.
05. Timeline and investment
Timeframe is based on scope, complexity, and scheduling. Plan for eight to fourteen weeks for strategic clarity and your new identity suite. This package can range from $23,000 to $55,000. Final cost is will be based on your total scope.
Need a new website? Go-to-market assets? Brand campaign? Our Revitalize package offers our activation services.