Recalibrate✦ Discover the path forward
The power of clear conviction Recalibrate is about simplicity and clarity to help pivot your company towards a more prosperous future state. Because brand and business strategy are two intertwining strands of the same DNA, our goal is to align the internal mission of business with the external mission of nurturing customers perception.
Think big and plan small To achieve big dreams and aspirations requires meticulous planning and execution
Strategic clarity Here's what we'll do and deliver We want to get up to speed with by conducting research and workshops with key leadership. We'll delve deep into your business and assess your challenges, opportunities, products, customers, and future goals.
02. Market and consumer research
At its core, branding is about cultivating the relationship customers have with your business. Customers today have more sway and more control over your brand than ever before. It is paramount to properly diagnose and gauge sentiment from their perspective.
Arriving at a good strategy is simple, but not easy. We guide your team through an agile process that is designed to avoid defaulting to the same generic and safe solution. We take a deep dive into the what, who, where, why, and how to uncover the true you. The outcome is a meaningful strategic framework that guides decision making across the organization.
"Culture eats strategy for breakfast." This quote from Peter Drucker points out that no matter how great your strategy is, the plan will fail if you don't have a culture that encourages people to implement it. We help get leaders and employee are excited about the new change through education, Q&A, and the role every employees play in representing the brand.
Actual time will be based on scope, complexity, and scheduling. Plan for about six to ten weeks.
The cost of strategic clarity starts at $14,500. Your investment will vary based on scope.