visuals

Icons

Sparkco’s icons consist of two colors predominately black with Sparkco peach, they should be simple in details, medium thick strokes and should always be rounded corners and tips to keep consistent look and feel with our logo.

In use

Misuse

Too much color

Should not be predominantly solid shapes

Lines too thin

Imagery

Inspired by comic books, sparkco’s imageries utilize light to medium gray monotone halftone dot patterns background with cut out foreground subjects using our secondary colors and sparkco peach.

Tips:
Background is served as a texture to help provide fuller story to the foreground visuals, make sure it isn’t too dark nor too overpowering

Suggested background halftone settings:

Foreground subjects color:

HEX: F9CD61

HEX: 2FABAF

HEX: 6980DA

HEX: F96167

Tips:
For foreground subjects, we should try to stick with our secondary colors as much as possible

In use

Misuse

Background is not halftone

Halftone background too dark

Mascot

sparkco’s mascot is modeled after our executive chair dog Sparkle, a cheerful Shiba Inu puppy who wears a red collar with a tag that has our four point star on it. The illustration style should be simple in color and shape, medium thick strokes and flat in color.

Base color

D68336

FCFCFB

DC3930

040404

Shadow color

C5735E

B1AFC5

97161B

In use

Pattern

sparkco’s pattern is created and meant to be used as a pattern on peach and black background. It consists of a repeat pattern of our signature four point stars, and would be gradually scaled down in size towards the end decremental evenly, the pattern should always be white and never be used in full opacity, and the pattern should always start from the corners of the layouts.

For peach background :
Color: White
Opacity: 50%

For black background:
Color: White
Opacity: 20%

In use

Video assets

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